🎮 Xbox and ASUS Unveil ROG Xbox Ally Handheld Gaming Devices: Powerful Windows 11 Portable Consoles Coming Holiday 2025! 🚀
Earlier this week, Microsoft and ASUS unveiled the much-rumored ROG Xbox Ally family—two Windows 11-powered handheld gaming PCs designed in partnership under the codename Project Kennan. Slated for launch this Holiday 2025, the series includes the base Ally, aimed at 720p gaming, and the high-end Ally X, designed for full 1080p ambition los40.com+15theverge.com+15press.asus.com+15.
🔧 Two Models, Tailored to Gamers
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ROG Xbox Ally: Powered by an AMD Ryzen Z2 A chip, 16 GB LPDDR5X RAM, and a 512 GB SSD. It features a 7-inch 1080p IPS screen with 120 Hz refresh and VRR, backed by a 60 Wh battery press.asus.com+4theverge.com+4tomshardware.com+4. ASUS emphasizes it offers console-caliber performance with great energy efficiency theverge.com+14press.asus.com+14windowscentral.com+14.
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ROG Xbox Ally X: The flagship version uses AMD’s powerful Ryzen AI Z2 Extreme chip, 24 GB RAM, a 1 TB SSD, and an 80 Wh battery for longer gaming sessions. It features additional perks like impulse triggers for tactile feedback and USB-C 4 ports with Thunderbolt 4 support engadget.com+15theverge.com+15press.asus.com+15.
🕹️ A True Xbox Experience, Anywhere
Both devices boot directly into a full-screen Xbox UI, stripping away the traditional Windows desktop to conserve resources. This interface aggregates games from various platforms—Steam, Epic Games Store, Battle.net—as well as Xbox Game Pass and Cloud Gaming, and Remote Play support los40.com+4theverge.com+4indiatimes.com+4.
Enhanced features include Xbox-style contoured grips, customizable quick-access buttons, a handheld-optimized Game Bar, and controller-supported login and multitasking tools—highlights that underscore Microsoft’s focus on accessibility and comfort tomshardware.com+3theverge.com+3news.xbox.com+3.
🔋 Efficiency Meets Performance
Energy efficiency is a major goal. Compared to standard Windows loads, Microsoft claims the Xbox UI can reduce battery drain by up to a third during sleep and idle periods . With larger batteries than previous ROG handhelds, they're betting on significantly longer gaming sessions indiatimes.com+15theverge.com+15games.slashdot.org+15.
🌐 Pricing, Availability & Worth the Hype?
Launching in major markets including the US, EU, Brazil, Japan, Korea, and Mexico, the devices will hit store shelves during the 2025 holiday season . Official pricing hasn't been announced yet—but analyst speculation suggests it may fall between $599 and $999, aligning with premium handheld standards los40.com+9windowscentral.com+9indiatimes.com+9.
This positions the Ally X close to Valve’s Steam Deck Pro and Nintendo’s next-gen console, while offering PC-level flexibility thanks to Windows 11.
🔍 Why It Matters
Microsoft joins the handheld revolution with a full PC experience in a portable form factor. The Ally X’s advanced silicon with NPU support signals a push toward AI-enhanced gaming on the go economictimes.indiatimes.com+11windowscentral.com+11webpronews.com+11.
If it delivers on its promises, this duo could redefine how and where we play—bringing together Xbox exclusives, PC libraries, cloud streaming, mods, and even immersive haptics in one sleek handheld.
🏁 Final Take
The ROG Xbox Ally and Ally X promise a compelling blend of console-style polish and PC versatility, backed by thoughtful design and impressive hardware. For gamers craving portable freedom with no compromises, these handhelds might just be the new standard.
Stay tuned—Microsoft and ASUS will share pricing and preorder info in the coming months, so keep an eye out!

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